Human-Powered AI & the Future of Creativity: Inside Joint’s Vision for 2025 and Beyond

In this episode of the AW360 Podcast, we sit down with Richard Exon, Co-Founder of London-based creative agency Joint, for an expansive conversation on where the creative industry stands in 2025—and where it’s headed. From navigating the rise of generative AI to evolving client-agency relationships, Exon shares sharp insights on how agencies can stay indispensable in an era of automation, fragmentation, and unpredictability.

We explore:

• Why AI is a catalyst—not a replacement—for human creativity

• The evolving role of DEI in agency culture and hiring

• How Gen Z’s resilience is shaping new consumer and talent dynamics

• What clients really want in an age of political and economic volatility

• Why “primary thinking” is the new agency superpower

Whether you’re a strategist, a creative, or just trying to keep pace with change, this is your front-row seat to what’s next in marketing, agency life, and creative leadership.