AW360

Inside PayPal Ads: Henry Stokes on the Future of Commerce Media

We’re live from Advertising Week Europe 2025 at 180 Studios in London for this episode of the AW360 Podcast, joined by Henry Stokes, Senior Director for Ads at PayPal UK.
With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and what sets PayPal apart in the crowded commerce media landscape. From turning real transaction data into full-funnel strategies to helping brands unlock measurable growth, Henry shares how PayPal is using its unique position at the intersection of payments and media to redefine performance marketing.
If you’re curious about the future of personalized shopping experiences, ROI-driven advertising, and where PayPal fits into the next wave of commerce media—this one’s for you.

The Creative Renaissance in Health: How Brands Are Leading the Future of Wellness

On this episode of the AW360 Podcast, we sit down with Eric Weisberg, Global Chief Creative Officer at Havas Health Network, to explore the creative awakening transforming health and wellness communications. Eric shares how social media is helping dismantle the stigma around mental illness, why regulated industries can still be hotbeds for innovation, and how brands are stepping up to drive equity in underserved communities.
We also dig into the surge of investment in women’s health, the rise of “well-tainment,” and why the next wave of marketing leadership may come from health brands—not just follow them. From Gen Z’s unapologetic stance on care to the influence of Apple and Google in the health space, this conversation is a must-listen for anyone curious about the bold, inclusive, tech-powered future of healthcare marketing.

Creativity That Delivers: Jon Goulding on Building Atomic Into a Next-Gen Agency

Live from Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a conversation with Jon Goulding, Founder & CEO of Atomic. Jon shares the bold vision behind Atomic—to be the most creative and most connected agency in the world—and how that ambition is translating into real results for clients. We dive into how data should fuel creativity (not stifle it), what true brand transformation looks like, and the lessons agencies and in-house teams can learn from each other. If you’re looking to future-proof your creative strategy, this one’s a must-listen.

Brand Meets Bottom Line: Emma Beckmann on Bridging Strategy and Performance

Recorded live on Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Emma Beckmann, Group Chief Growth Officer at Landor—the global brand transformation powerhouse behind some of the world’s most iconic names.
Emma shares how today’s CMOs are redefining brand-building in an era where emotional equity needs to deliver measurable results. From Mercedes to Nike Kids, she unpacks how to align brand and performance, put a value on creativity, and make brand strategy speak the language of the boardroom.
Whether you’re trying to prove the ROI of brand or find the sweet spot between long-term vision and short-term gains, Emma brings practical wisdom, bold thinking, and real-world case studies that show what’s possible when brand and business work hand in hand.

Balancing Purpose and Performance: Charlotte Hamill on Building Impact-Driven Brands

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Charlotte Hamill, COO of Born Social—a social-first agency leading the charge in purposeful marketing and a certified B Corp to boot.
Charlotte shares how Born Social balances creativity with impact, what it takes to move from performative purpose to real cultural change, and how values can become a competitive edge. Now working across the wider Croud Group, she also unpacks what it looks like to scale sustainability and social good across an entire network of agencies.
From building high-performance cultures to avoiding the trap of purpose-washing, this episode is packed with insight for any brand or marketer looking to do work that matters—and works.

Youth Power in Action: Lauren Kay-Lambert on Mobilizing the Next Generation

Coming to you live from Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Lauren Kay-Lambert, Co-Managing Director at Shape History—the agency rewriting the rules of engagement when it comes to young people and politics.
Lauren unpacks what most brands get wrong about Gen Z and youth engagement, and how campaigns like Give an X broke through the digital noise to reach nearly half a million young voters. From co-creating with young people to leveraging gamification and influencers, she shares how Shape History turns clicks into action—and how the industry can do the same.
If you want to understand what it really takes to connect with young audiences and drive social impact, this one’s for you.

Why Accessibility Is Good Business: Callum Jackson on Building Inclusive Brands

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features a powerful conversation with Callum Jackson, Strategy Lead at Shape History—the social impact agency helping brands walk the walk when it comes to accessibility and inclusion.
Callum breaks down the hidden costs of inaccessibility and explains why treating accessibility as more than just a checkbox is not only ethical—it’s a smart business move. From common digital missteps to high-impact changes brands can make today, he shares real-world strategies for creating communications that are inclusive, authentic, and effective.
If you’re ready to go beyond performative inclusion and start building better experiences for everyone, this conversation is a must-listen.

Creativity as a Catalyst: Zoë Dawson on Reframing Advocacy Through Storytelling

In this special episode of the AW360 podcast, recorded live on the final day of Advertising Week Europe 2025 at 180 Studios in London, we’re joined by Zoe Dawson, Associate Creative Director at Shape History—the social impact communications agency behind powerful campaigns for causes that matter.
Zoe takes us inside her work rebranding major advocacy groups like the Refugee Council and shares how her team crafts emotionally resonant, human-centered stories that cut through polarization and drive real-world change. From bold campaign design to scriptwriting for social justice, Zoe explains how creativity isn’t just a tool—it’s a transformative force.
Tune in for insights on empathy-driven messaging, balancing boldness with relatability, and using the power of narrative to reshape public perception.

Context Is King: Marko Johns on the Rise of AI-Powered Advertising

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Marko Johns, UK Managing Director and Head of Agency International at Seedtag, in a compelling conversation about the future of contextual advertising.
With experience spanning Spotify, ITV, and Yahoo, Marko shares why he made the leap to Seedtag and how contextual AI is emerging as a powerful, privacy-forward solution in a post-cookie world. We explore the balance between innovation and regulation, how trust can be rebuilt with consumers, and why leadership with a coach’s mindset is key to team growth and business success.
If you’re curious about what’s next in media, how AI can drive relevance without compromise, and how to build better teams and better ads—this episode hits the sweet spot.

Creative Grit & Entrepreneurial Spirit: Ian Millner on Leading with Purpose at Iris

Recorded live at Advertising Week Europe 2025 from 180 Studios in London, this episode of the AW360 Podcast features a wide-ranging and inspiring conversation with Ian Millner, Founder of Iris Worldwide.
Ian reflects on building one of the world’s most recognized creative agencies and what it’s like returning to lead in a completely transformed landscape. We explore why entrepreneurial thinking isn’t just for startups, how large brand teams can adopt a founder’s mindset, and what truly scalable collaboration looks like. Ian also shares lessons from his own podcast Entrepreneurs in the Wild, and the wildest adventure of all—rowing across the Mediterranean to raise money for charity.
This episode is a masterclass in creativity, resilience, and what it really takes to lead in a world that never stops changing.